Calgary, Alberta

Fractional CMO in Calgary

twenty two. is a fractional CMO practice based in Calgary's Beltline. I work with Alberta business owners and leadership teams who have outgrown informal marketing but aren't ready to hire a full-time Chief Marketing Officer, and who want someone senior to own the plan, the budget and the results.

Being local changes the rhythm more than the work. Calgary clients get the same weekly cadence, monthly performance review and quarterly planning as everyone else, but I can be in your boardroom for a workshop, a reset or a launch without anyone booking a flight.

Marketing leadership for Alberta businesses

Most Calgary companies I meet have grown on reputation and referrals. At some point marketing spend climbs, an agency or two gets hired, the website is rebuilt, and the owner ends up as the only person connecting it all. That is usually when a fractional CMO makes sense. Marketing has become too important to run informally, but a full-time executive would be more than the business needs right now.

Strategy tied to the business

I build the marketing plan around revenue targets and growth milestones, so every channel and campaign has a reason to exist and a measure it will be judged against.

One set of numbers

Leadership gets reporting it can trust, reviewed on a fixed schedule, instead of a separate report from every vendor telling a slightly different story.

Someone senior for the team

Internal marketing staff get a leader to work with and learn from, and agencies get clear direction and a standard to meet.

Experience across the industries Calgary runs on

I've spent more than 25 years leading marketing across energy, real estate, technology, professional services, sports, hospitality and consumer brands. Current engagements span electrical services, professional sports management, concrete and construction, marine technology and consumer brands, with clients in Alberta, British Columbia and the United States. The right marketing for a quoted, relationship-driven B2B sale looks nothing like the right marketing for a consumer brand, so every plan starts from how your customers actually buy.

Quoted work and long sales cycles

Estimates, repeat relationships and long decision cycles need marketing that supports the sales team and the reputation you've already built, not just a higher volume of leads.

Owner-operated companies

Many Alberta businesses are still run by the people who built them. I work directly with owners and keep the conversation on return rather than marketing language.

Growth beyond Alberta

When a Calgary company starts selling into other provinces or the US, I separate the plans, budgets and reporting for each market so strong results in one don't hide problems in another.

How a Calgary engagement works

Every engagement starts with understanding. I look at what marketing is spending, what it is producing, who is doing the work and how decisions get made. From there we agree on priorities, organize the function and run it on a predictable schedule. Because I'm in the Beltline, on-site time is easy to arrange and happens far more often than it does for clients outside Alberta.

Assessment first

A review of your campaigns, channels, vendors and spend, so the first decisions are based on what is actually happening rather than assumptions.

A fixed operating rhythm

Weekly leadership meetings, a monthly performance review and quarterly planning keep marketing accountable to the business.

In the room when it counts

Kickoff, planning sessions, workshops and major launches happen in person.

Frequently asked questions

Are you based in Calgary?

Yes. twenty two. is based in Calgary's Beltline, at Unit C, 722 11 Ave SW. I work with Alberta companies in person and with clients elsewhere in Canada and the United States remotely.

What does a fractional CMO do for a Calgary business?

A fractional CMO owns the marketing decisions: strategy, budget, priorities, reporting, and the people and agencies doing the work. Execution stays with your team and partners. The fractional CMO makes sure it's the right work and that results are judged honestly.

Do we need to replace our agency?

Usually not. Most agencies do better work once they have clear direction, honest performance measures and someone senior to report to.

How often will you be on site?

On-site time is part of every engagement. For Calgary and Alberta clients it's considerably more frequent than for clients elsewhere, and kickoff, quarterly planning and major launches always happen in person.

How do we get started?

Start with a conversation. I offer a free assessment of your marketing, which gives both of us a clear view of whether a fractional engagement is the right fit.

Keep reading: What I do · About Jonathan · When does a Calgary business need a fractional CMO? · Get in touch

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