How I Work
Marketing leadership that integrates with your team and drives growth
I offer flexible engagement models designed to meet companies where they are — whether you need ongoing executive leadership, strategic direction, or a complete marketing buildout.
Fractional CMO
Ongoing marketing leadership without hiring a full-time executive.
As your fractional CMO, I serve as a senior member of your leadership team on an ongoing basis — typically working with companies for 6 to 18+ months.
I take ownership of the entire marketing function: strategy, planning, team leadership, vendor management, and performance reporting.
This model is ideal for companies generating $2M–$50M+ in revenue that need executive-level marketing leadership but are not ready or do not need to invest in a full-time CMO.
I work with your existing team and partners, bringing structure, accountability, and strategic direction to everything marketing does.
Startup Marketing Leadership
Senior marketing leadership built for the startup stage.
Startups face a unique challenge: they need experienced marketing leadership to build the right foundation, but hiring a full-time CMO at the early stage is rarely realistic or cost-effective.
I step in as a dedicated marketing leader for startups — helping founders and leadership teams build their marketing function from the ground up without the overhead of a full-time executive hire.
This includes developing the go-to-market strategy, defining the brand, building the initial marketing infrastructure, and then recruiting and structuring the right team as the company grows and revenue scales.
Whether you are pre-revenue or generating your first few million, I bring the strategic leadership that helps startups move faster, spend smarter, and build marketing that drives real growth from day one.
Strategic Marketing Lead
Step in to build strategy and guide marketing direction.
Some companies do not need a full fractional CMO but still need experienced marketing leadership to guide their strategy and direction.
In this engagement model, I step in to assess the current state of marketing, develop a clear strategic plan, and work alongside internal teams and partners to guide execution.
This is often the right fit for companies that have marketing talent in place but lack the senior leadership needed to align efforts with business objectives.
I provide the strategic oversight, decision-making framework, and accountability structure that turns marketing activity into measurable business results.
Marketing Buildout
Build or reset your marketing structure from the ground up.
For companies that are starting from scratch or need to fundamentally reset their marketing function, I lead the full buildout.
This includes developing the marketing strategy, defining the brand, selecting and onboarding the right team members and agency partners, building the tech stack, and establishing processes and workflows.
A marketing buildout typically runs 3 to 6 months and results in a fully operational marketing function with clear strategy, structure, and the systems needed to execute consistently.
Once the buildout is complete, companies can transition to an ongoing fractional CMO engagement or hand off to an internal marketing leader with a solid foundation in place.
The Process
Every engagement follows the same four phases — built to bring structure, clarity, and momentum to marketing from day one. The depth of each phase scales to fit the company, but the discipline never changes.
Phase 01
Discovery & Assessment
Every engagement starts with listening. Before recommending anything, I take the time to deeply understand your business, your market, your customers, and what success actually looks like for leadership.
- In-depth conversations with founders, executives, and key team members to understand the business model, revenue drivers, and growth goals.
- A full audit of current marketing — campaigns, channels, vendors, tech stack, spend allocation, and team structure — to surface what is working and what is not.
- Review of analytics, CRM data, sales pipeline, and customer insights to ground every recommendation in real numbers rather than assumptions.
- Competitive and market analysis to understand where your company stands today and where the biggest opportunities exist.
Phase 02
Strategy & Roadmap
Once the assessment is complete, I translate findings into a clear, actionable strategy that aligns marketing directly with business objectives. No fluff, no buzzwords — a real plan your team can execute.
- A comprehensive marketing strategy tied to revenue targets, growth milestones, and the company's stage of maturity.
- A prioritized roadmap with timelines, owners, resource requirements, and success metrics for every initiative.
- Defined positioning, messaging, brand direction, and channel mix — so every team member and partner is aligned on the same plan.
- Budget recommendations that reallocate spend toward the highest-impact opportunities and eliminate waste.
Phase 03
Execution & Leadership
Strategy only matters if it gets executed. I step into the marketing leadership seat to guide your team, manage partners, and make sure every initiative moves the business forward.
- Direct leadership of internal marketing team members — providing direction, mentorship, and accountability.
- Management of agency relationships and external vendors, holding them to clear performance standards aligned with strategy.
- Hands-on involvement in major campaigns, launches, brand work, and digital programs to ensure quality and consistency.
- Regular leadership-level reporting and reviews so executives always have visibility into what marketing is delivering.
Phase 04
Optimization & Growth
Marketing is never finished. As performance data comes in and the business evolves, I continuously refine the strategy, sharpen execution, and identify the next layer of growth opportunities.
- Ongoing analysis of campaign performance, channel ROI, and pipeline contribution to inform what to scale, adjust, or cut.
- Iterative testing and optimization across messaging, creative, channels, and audience targeting.
- Continuous evolution of the marketing strategy as the business grows, enters new markets, or repositions.
- Long-term team and capability building so your marketing function is stronger when I leave than when I arrived.
Every engagement starts with a conversation. Call or message me anytime for a free assessment of your marketing — and we can decide together what the right next step looks like.
Get a Free Marketing Assessment