How I Work

Four ways to engage with twenty two., each built around senior marketing leadership without the cost of a full-time CMO hire.

Fractional CMO

Ongoing marketing leadership for companies generating $2M to $50M+ in revenue. Typically 6 to 18+ months. Full ownership of strategy, planning, team leadership, vendor management, and performance reporting.

Startup Marketing Leadership

Senior marketing leadership for the startup stage — go-to-market strategy, brand foundation, marketing infrastructure, and team building as the company scales.

Strategic Marketing Lead

Strategic oversight and direction for companies with marketing talent in place but no senior leadership. I assess, plan, and guide execution alongside internal teams and partners.

Marketing Buildout

Three to six month engagements that build or reset the entire marketing function from the ground up — strategy, brand, team, tech stack, and process.

The Process

Every engagement starts with discovery and assessment, then moves through strategy, execution, and ongoing leadership — grounded in real data, real customer insight, and real accountability.