Fractional CMO Services

twenty two. is the fractional CMO practice of Jonathan Molina. Strategic marketing leadership across six core pillars for companies generating $2M to $50M+ in revenue.

Strategic Diagnosis & Analytics

Marketing audits, measurement frameworks, and opportunity mapping that turn assumptions into decisions backed by real numbers.

AI-Powered Marketing Workflows

Strategic AI integration into the marketing function — content, research, automation, and analytics — without losing strategic thinking.

Brand & Positioning

Sharper positioning, messaging, and brand systems that make your company easier to choose in a crowded market.

Demand Generation & Growth

Full-funnel demand strategy: paid, organic, content, lifecycle, and partnerships — built around revenue, not vanity metrics.

Team & Vendor Leadership

Senior leadership for your in-house marketers and agency partners — structure, accountability, and clear direction.

Full-Funnel Execution

From strategy to launch: campaigns, content systems, websites, and the infrastructure that supports consistent execution.