CMO Perspective
Why U.S. Companies Are Hiring CMOs Again in 2026
After years of outsourcing marketing to agencies and generalists, U.S. companies are bringing senior marketing leadership back. Here's what's driving it.
CMO Perspective
First-hand observations, frameworks and lessons from working inside marketing for nearly two decades and helping businesses make better marketing decisions.
CMO Perspective
What I Look at First When I Take Over a Company's Marketing
Not campaigns. Before anything else I want to understand where the money goes, who owns what, and what happens to a lead after it arrives.
Want this kind of thinking applied to your business?
Most owners don't need more marketing activity. They need clearer decisions about what marketing should do next.
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