CMO Perspective
What I Look at First When I Take Over a Company's Marketing
Not campaigns. Before anything else I want to understand where the money goes, who owns what, and what happens to a lead after it arrives.
CMO Perspective
First-hand observations, frameworks and lessons from working inside marketing for nearly two decades and helping businesses make better marketing decisions.
Want this kind of thinking applied to your business?
Most owners don't need more marketing activity. They need clearer decisions about what marketing should do next.
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