Marketing Strategy
What Marketing KPIs Should a Business Owner Actually Watch?
Most marketing reports are built for marketers. Here are the metrics that belong in front of ownership, and the ones that don't.
Marketing Strategy
Practical guidance for building marketing plans, establishing priorities, setting budgets, measuring performance and connecting marketing activity to broader business objectives.
Marketing Strategy
How Much Should a Business Spend on Marketing?
Why the percentage-of-revenue rule fails most businesses, and a practical way to arrive at a marketing budget you can actually defend.
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Most owners don't need more marketing activity. They need clearer decisions about what marketing should do next.
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